Adidas Tango

My role – Lead UX Designer
Agency — Possible London
Client — Adidas
Year — 2017-2018
Project Overview
The Creators Club is the ultimate place for football creators.
A place to get rated, get better and become famous. An engagement cycle of perpetual improvement.
My Contributions
I lead the UX, defined the application map and gamification system together with the technical architects. I also defined the interface and interaction patters with the visual designers. After the we worked through the pitch, discovery and definition stage, the project was handed over to POSSBILE Budapest.
Project details
This isn’t a social network. It’s the connective tissue between social networks and all of adidas’ football initiatives, making sure that everything adidas does naturally builds up to a greater goal, engaging football creators and the wider audience. We wanted to create an app that will challenge users, help them get better and ultimately become famous within the football community.

The four main areas of the app are:
Feed, the place where users will get customised content to their preferences.
Game, a collection of weekly or bi-weekly published challenges from the Tango Squad FC.
Profile, the user card will be his ultimate badge of honour and his identity within the community.
Tango, a section where users will be able to create their reams see all league informations, game schedules etc.
The team
Pablo Marques — Executive Creative Director
Wojciech Zalot — Lead Designer
Lead UX Designer — Pontus Persson & Joe Robinson
Designer — Liam Thomas
3D Artist — Airton Groba
Business Director — Von Branton